The FIT System
Every fitness presentation requires these three steps:
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Your audience brings a certain amount of background knowledge to the room with them. This is not organic chemistry. Everybody knows something about fitness. However, they also bring a ton of misconceptions.
Task #1 is to filter the audience's knowledge from their misconceptions without judging or insulting them.
Help the audience members draw a line between what they know and what they thought they knew.
The best presentations balance information with stories, and allow for the audience to share their stories as well. It’s not enough to showcase your knowledge or to recycle a chapter from your favorite textbook.
Reading off of your Power Point slides will only put the audience to sleep. To engage the audience while teaching them, every point that you make needs a story to support it.
The final step in any talk is to transfer the lesson to your audience so that they can re-teach your lesson to other people. You don’t want your audience leaving and saying, “Wow, that was really good.” You want them repeating the key phrases and formulas you give them. This is how they remember the message, and how they remember you.
The missed opportunity
Years ago, after a semester at the University of Alaska, Anchorage, I flew to a remote village called Bethel in search of some quick day labor.
A friend suggested that we rent out the local lodge and offer a seminar on fitness, health, and wellness. I said that people wouldn’t pay just to hear me talk. She responded, “Oh yes they will!”
Despite being a certified personal trainer and the president of my Toastmasters club, I didn’t know how to put the two skills together and create a workshop. I went back to Anchorage empty-handed, and three months later the money ran out. My dream of living in Alaska fizzled into a short-lived memory.
Almost 20 years after blowing a golden opportunity, I have made it my life’s mission to create a system to captivate, motivate, and educate an audience seeking guidance from the fitness industry.
Using the FIT system, we work together to put your words and ideas into a powerful message. We turn stories into lessons, and bring the characters in your story to life through descriptions and good dialogue. We incorporate the audience into your presentation, so that their participation matters as much as the material. If you follow these steps in the FIT system, will the audience remember you? Oh yes they will!
My web designer refused to add this picture to the website because I look "like a monkey."
Now I design my own page!
I'm a wrestler turned Marine turned personal trainer, teacher, Toastmaster and Certified World Class Speaking Coach.
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Any questions about speech coaching, fitness, or comments on the website? I personally respond to each message.
FIT Presenter seeks to raise the professional reputation of the fitness industry through public speaking. Trainers are the best communicators, motivators, and the best listeners. It is time to add public speaking to the list of what we do better than everybody else.
The World Class Speaking Coach certification course was created by Craig Valentine, the 1999 World Champion of Public Speaking (and my personal favorite speaker), along with guerilla marketing expert Mitch Meyerson. They only certify 25 coaches a year, and most operate in the corporate setting. This is the only service dedicated to teaching World Class speaking techniques to the fitness industry.