Open house fitness seminars 

Your gym floor is a ready-made speaking venue. People have been driving by for months, waiting for an excuse to stop by.


A good open house presentation on a lifestyle-related fitness theme will bring people in and give them the confidence to get started.


In the chart above, you can see how at a rate of $100 per hour for personal training, you can generate as much as a million dollars over the life of your business from just one presentation.


Let's craft your next workshop together!

Mike McQuillan

  • Creator, FIT Presenter
  • Certified World Class Speaking Coach
  • MS, Guidance and Counseling
  • ISSA Certified Elite Fitness Trainer
  • Certified Lifestyle Fitness Trainer
  • Sergeant, US Marines
  • NCAA Wrestler
Certified World Class Speaking Coach

But enough about me ...

Below you can see some of the sample workshop concepts that we tailor to your needs based on your clientele and your unique message. Different than the fitness workshops that cater to existing members and clients, these events focus more on fitness lifestyle as a way to draw less experienced people into the culture of your gym.


Sample event templates

Fight the Freshman 15

College students away from home for the first time gain or lose an average of 15 pounds in the first semester. Hence the name Freshman 15. When they come home between semesters, they will come to you for answers. Their parents will come too. All are fair game for a special offer!


Run this workshop in your facility and address:

  • Buffet-style meals and late-night food deliveries
  • Calories that mysteriously appear 12 ounces at a time
  • Redefining exercise routines, finding new activities
  • Stress reduction

Spring fever fitness

Real resolutions come in the springtime. 


When people are more compelled to be get out of the house, they will want to exercise more. Then what?


Assure the attendees that training indoors will provide them a better quality of life outdoors.


If your facility provides outdoor activities as well, then this is a great rollout for your event schedule!

Healthy holiday choices

This workshop serves as a pre-intervention before the season of impulse shopping and empty calories. An ordinary presenter will lecture an audience on how to read nutrition labels. You, however, will be trained a better way.


With this workshop, you will build a sense of community among people looking walk a narrow path.


Each audience member leaves with a tangible, written plan, a support network, and an accountability partner.


Then you make a special offer for gift memberships.

Multilevel marketing product demos

Just kidding.


Don't do this.


Ever.


If you invite people into the gym to sell them stuff and expect a kickback as their upline, then I don't know you.


Sell the products if you want, but do NOT make it a special event. Seriously, don't do it.